writer of 'dancing in the distraction factory'
His theory on music videos;
1)Music videos demonstrate genre characteristics e.g. stage performance in rock video, dance routine.
2)There is a relationship between lyrics and visuals
3)There is a relationship between music and visuals
4)The demands of the record label will include the need for lots of close ups of the artist may develop motifs which recur across their work (a visual style)
Examples;
One direction
they have developed a dance routine which they tend to do in their videos
5)There is frequently reference to notion of looking (screens within screens, telescope,e.t.c)
and particularly voyeuristic treatment of the female body
6)There is often intertextual reference (to films, Tv programmes, other music videos e.t.c)
Gold digger
kayne west ft Jamie foxx
1) The characteristics in this type of
genre video show girls dancing around in minimal clothing all skinny, the ideal
figure which is shown in the media regularly in gold digger we see lots of
girls dressed in just their underwear. The music genre fits the visuals as both
artists are wearing gold chains and dark colours like many R&B videos. Also
the girls in the background are wearing minimal clothing and dancing, in many
videos of this genre they are doing this so it shows a clear link between each
one.
2)The lyrics says that the girls want
to be on the cover on magazines there is a visual link as there is girls on
screen on the front page.
3)The music fits the editing as the
cuts are in beat with the music also the girls are dancing in time to the
music.
4)Kayne west has a signature move at
that is moving his
hands and looking in the opposite direction he uses this
motif to make himself remembered and established,
his record label helps him
out also, he also tucks of part
of his shirt in and the other side un tucked.
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