The Autuer Theory - Hype Williams

The Autuer Theory - Hype Williams

The autuer theory was developed in the 1950's and it states that a directors  film reflects the director's personal creative vision.

The auteur brings something personal and unique to each of the videos they produce. This shows that the director has their own creative vision which you can recognize straight away.

Hype Williams

Hype Williams is an exaple of this theory,

 he is American music video and film director.

Williams has created a number of music 

videos for many artists, including 2Pac, 

The Notorious B.I.G, LL Cool J, Nas, 

Missy Elliott , Busta Rhymes, Jay-Z, Kanye

 West, Aaliyah, Christina Aguilera, Coldplay, 

Ne-Yo and many, many more. All these genres 

are the same as the are all either pop or R&B songs.

A "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Creating a "banner" look.

 In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques. It is a method often used by Hype which allows his videos to be dynamic, 

multidimensional and atmospheric as opposed to having static camera angles. An example of this is 'gold digger' by Kayne west.