Music video research

Ed Sheeren- give me love

How do the visually differentiate between verse and chorus?

Most of the action happens when the chorus sets in and in the verses they visually link each scene in with the chorus visuals, so the visuals in the verses lets the audience get an idea how it lead up to that action in the chorus.

How do they use the beat and rhythm in the visual style?

They use fast past editing the beat and rhythm become faster

How do they show case the star(s)?

The main character is shown throughout the video and the camera is always focused on her

How much do the visuals relate to the lyrics?

They relate a lot as the main star is cupid and the song title is give me love so creates that love flow as cupid and love link

What’s the overall concept?

That the star who is playing the cupid role isn’t receiving love herself so she is slowly dying.