Digipak research

Digipak Research 

Ed Sheeran has a similar target audience to my artists, as they both reach out to the indie pop genre. Ed Sheeran's digipak contains love songs, as does Chris Johnson who is my chosen  artist.

Ed Sheerans cover of the '+' album promotes Ed Sheeran well as it has a close up shot of just his face so it establishes his image so the audience can remember his face. The orange colour connects with his orange hair, which is now a iconic feature to his image.

The inside cover portrays Ed Sheeran as being a "relaxed" artist since there is not a large amount of colour or design as it comes across as very simplistic.  The digipak is a vibrant orange colour with black and white colour theme on the disc side of the Digipak. This makes Ed Sheeran's recognisable as his image connects with his music as it is simple but has a lot of hidden meaning.
Also his hair colour connects with the colour of the digipak as he has ginger hair and he is recognised for this, this makes hi stand out as not many artists have ginger hair in the music industry.

The back cover is plain and simple connecting with other Indie artists this helps sell his style and makes it easy for the buyer to understand what the digipak contains without it becoming to confusing.