Establishing the genre of my music video

My music video is an indie pop video, using a UN signed artist called Chris Johnson’s song ‘never made time’. The video focuses on a man lamenting the breakdown of his relationship with his girlfriend and mentioning the pain and sorrow that is engulfing him.

This is shown through moments of solitude and being alone with his thoughts and emotions.

The genre of this music video could be identified as indie pop; this can be shown through the artist’s appearance by their clothing, which consists of casual clothing, including dark skinny jeans and jumpers.In my music video you see the artist wearing casual clothes, so he is able to fit the description of this genre.

 

Another element of identifying the genre is through the camera angles and the positioning of the artist, many indie pop videos include the band and they all perform closely together and the main singer is positioned in the centre of the lens. My video goes against this convention, as it doesn’t film the band it only films the main artist, as he is a solo artist. it still includes the same style of camera shots though as it shows close up shots of the artist.



Another way you can tell my video is an indie pop genre is that most indie pop genres are low budget videos, so the main settings that it takes place in are public areas, such as parks and woodland spaces. These locations create mysteries, which make the audience focus more on the performance. In my music video you can see it matches the conventions as most of the shots include woodland areas.