Casting arrangements

The music video pitch

The Pitch

My music video will include two males and one female, the male and female are seen as a couple and the other male is singing. In the scenes the singer does not engage with the couple, as he is shown in the background observing their relationship. 

The female is a dedicated dancer and she rarely has time to spend with her boyfriend, this causes strain on their relationship. This song really connects with the visual image as its saying you never made time which describes his feelings of her.

Story board

Many shots are of the nature around them, so shots of trees and to country side view.

Music video research

Ed Sheeren- give me love

How do the visually differentiate between verse and chorus?

Most of the action happens when the chorus sets in and in the verses they visually link each scene in with the chorus visuals, so the visuals in the verses lets the audience get an idea how it lead up to that action in the chorus.

How do they use the beat and rhythm in the visual style?

They use fast past editing the beat and rhythm become faster

How do they show case the star(s)?

The main character is shown throughout the video and the camera is always focused on her

How much do the visuals relate to the lyrics?

They relate a lot as the main star is cupid and the song title is give me love so creates that love flow as cupid and love link

What’s the overall concept?

That the star who is playing the cupid role isn’t receiving love herself so she is slowly dying.

Mood board

The Autuer Theory - Hype Williams

The Autuer Theory - Hype Williams

The autuer theory was developed in the 1950's and it states that a directors  film reflects the director's personal creative vision.

The auteur brings something personal and unique to each of the videos they produce. This shows that the director has their own creative vision which you can recognize straight away.

Hype Williams

Hype Williams is an exaple of this theory,

 he is American music video and film director.

Williams has created a number of music 

videos for many artists, including 2Pac, 

The Notorious B.I.G, LL Cool J, Nas, 

Missy Elliott , Busta Rhymes, Jay-Z, Kanye

 West, Aaliyah, Christina Aguilera, Coldplay, 

Ne-Yo and many, many more. All these genres 

are the same as the are all either pop or R&B songs.

A "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Creating a "banner" look.

 In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques. It is a method often used by Hype which allows his videos to be dynamic, 

multidimensional and atmospheric as opposed to having static camera angles. An example of this is 'gold digger' by Kayne west.

Lyrics

Never Made Time

VERSE 1
Unexpected not what you thought
Didn't match the description you had in your mind
While I'm done playing your games i dont argue with your rules
Im no longer in your hands I'm no longer your fool

CHORUS 
And you took me by the hand
And you let me down to a place that i was never suppose to go
How could the beauty thats yours leave scars to sting
Well open my eyes and apologies
And let me go

VERSE 2
Im not afraid of the darkest place
But what i fear most is that your forget my face
Well i know you lack commitment from the start
But missing you is the hardest part


CHORUS
And you took me by the hand
And you let me down to a place that i was never supost to go
How could the beauty thats yours
Leave scars to sting
Well open my eyes and apologies
And let me go


VERSE 3
Well you said you barley knew me
But you never made time x3
                                             to see me

Well you said you barley knew me

But you never made time x3
                                             to see me