Editing music video on final cut express

Photoshop

There is number of techniques to be used when using Photoshop. 

I used the photo shop programme to design my digi pack and my advertising poster.

We done a Photoshop Tutorial,  and in that tutorial I learn the basic techniques of the programme. I learnt how to put layers on the image. This enables us to add an image/ text onto of the background layer without it interfering with anything already on the background layer. You can change the name of each layer by double clicking over 'Layer 1' for example and just type out what you want to rename it. You can also position which layer you want them to be, so you are able to overlap images and text.

To add an image onto Photoshop you right click and press down Ctl and a tab appears you then select ' open with Photoshop' the image on your desktop screen will then open on a different tab on Photoshop, allowing you to get easy access to your other open files on the programme You then select the move tool and grab the picture and hover it over the original tab. It will then transform into your original Photoshop tab and will automatically go onto a fresh layer.

Photoshop enables you to cut a certain part out from an image to a high standard, using the magic wand tool, it selects a chosen part of the picture and the area around it until it hits a distinct line where you can then delete which makes that part of the picture disappear so you can see the background image with another selected image over the top. It works best when an object has a contrasting colour to its back ground image.

If you want to move or change the size of an image you can use the Free Transform tool. If you go to 'Edit' and select 'Free Transform' it will select the image and enable you to nave the picture around the page and change the size of the image. If you want to change the size of the of the particular image but don't want to distort it, you need to hold done shift whilst moving the corners of the image. This will change the size of the image but will not  change the shape. 

 

Today we learnt how to use photoshop by learning how to place each layer on top of each other, and how it all comes together. Here are examples of what i done today;

so here is the cd rom template

I done this by applying the glitter image onto the back ground layer and then applied the cd rom template to the second layer and then combined them together to get this as the final image.

 

 

 

 

 

Finally I learnt how to add text onto the page. To do this we select the big 'T' on the tool bar and the begin typing. This will add a new layer to Photoshop and it will be named whatever is written on the page. You are able to move the text around on your image, you can also tilt the text by just hovering over the text and a tilt icon will appear.

 

 

 

Word cloud

This is a word cloud that my target audience gave me. The audience feedback is important as it allows me to see if my work was successful or not. By having words to describe my piece of work, I get get a quick understanding of what I have portrayed In my video

Digipak design

Digipak research

Digipak Research 

Ed Sheeran has a similar target audience to my artists, as they both reach out to the indie pop genre. Ed Sheeran's digipak contains love songs, as does Chris Johnson who is my chosen  artist.

Ed Sheerans cover of the '+' album promotes Ed Sheeran well as it has a close up shot of just his face so it establishes his image so the audience can remember his face. The orange colour connects with his orange hair, which is now a iconic feature to his image.

The inside cover portrays Ed Sheeran as being a "relaxed" artist since there is not a large amount of colour or design as it comes across as very simplistic.  The digipak is a vibrant orange colour with black and white colour theme on the disc side of the Digipak. This makes Ed Sheeran's recognisable as his image connects with his music as it is simple but has a lot of hidden meaning.
Also his hair colour connects with the colour of the digipak as he has ginger hair and he is recognised for this, this makes hi stand out as not many artists have ginger hair in the music industry.

The back cover is plain and simple connecting with other Indie artists this helps sell his style and makes it easy for the buyer to understand what the digipak contains without it becoming to confusing. 

Conventions of a digipak

Conventions of a digipak

Conventions of a digipak What is a digipak and how is it similar/different to an album cover?

A digipak is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs. The difference with a digipak to an album cover is that the digipak contains more information and a DVD of their music video. Whereas an album has a set of songs and doesn’t contain a DVD

Album covers                                                                     Digipaks

What does a digipak net look like and how many faces are usual?

4-8 faces are usual for a digipak, here are examples of some…

What do we usually find on the various faces of a digipak?

You would normally find that it contain the lyrics, tour dates, pictures, and information about the artist

Does there need to be a connection between the faces on the digipak?

There does need to be a connection between the faces as it all needs to link together in order for it to be understood by the audience. Yes because as it is my artist’s debut album we need to see his face on the front of the cover to establish who he is as an artist.

Establishing the genre of my music video

My music video is an indie pop video, using a UN signed artist called Chris Johnson’s song ‘never made time’. The video focuses on a man lamenting the breakdown of his relationship with his girlfriend and mentioning the pain and sorrow that is engulfing him.

This is shown through moments of solitude and being alone with his thoughts and emotions.

The genre of this music video could be identified as indie pop; this can be shown through the artist’s appearance by their clothing, which consists of casual clothing, including dark skinny jeans and jumpers.In my music video you see the artist wearing casual clothes, so he is able to fit the description of this genre.

 

Another element of identifying the genre is through the camera angles and the positioning of the artist, many indie pop videos include the band and they all perform closely together and the main singer is positioned in the centre of the lens. My video goes against this convention, as it doesn’t film the band it only films the main artist, as he is a solo artist. it still includes the same style of camera shots though as it shows close up shots of the artist.



Another way you can tell my video is an indie pop genre is that most indie pop genres are low budget videos, so the main settings that it takes place in are public areas, such as parks and woodland spaces. These locations create mysteries, which make the audience focus more on the performance. In my music video you can see it matches the conventions as most of the shots include woodland areas.