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The Autuer Theory - Hype Williams

The Autuer Theory - Hype Williams

The autuer theory was developed in the 1950's and it states that a directors  film reflects the director's personal creative vision.

The auteur brings something personal and unique to each of the videos they produce. This shows that the director has their own creative vision which you can recognize straight away.

Hype Williams

Hype Williams is an exaple of this theory,

 he is American music video and film director.

Williams has created a number of music 

videos for many artists, including 2Pac, 

The Notorious B.I.G, LL Cool J, Nas, 

Missy Elliott , Busta Rhymes, Jay-Z, Kanye

 West, Aaliyah, Christina Aguilera, Coldplay, 

Ne-Yo and many, many more. All these genres 

are the same as the are all either pop or R&B songs.

A "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Creating a "banner" look.

 In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques. It is a method often used by Hype which allows his videos to be dynamic, 

multidimensional and atmospheric as opposed to having static camera angles. An example of this is 'gold digger' by Kayne west.

Lyrics

Never Made Time

VERSE 1
Unexpected not what you thought
Didn't match the description you had in your mind
While I'm done playing your games i dont argue with your rules
Im no longer in your hands I'm no longer your fool

CHORUS 
And you took me by the hand
And you let me down to a place that i was never suppose to go
How could the beauty thats yours leave scars to sting
Well open my eyes and apologies
And let me go

VERSE 2
Im not afraid of the darkest place
But what i fear most is that your forget my face
Well i know you lack commitment from the start
But missing you is the hardest part


CHORUS
And you took me by the hand
And you let me down to a place that i was never supost to go
How could the beauty thats yours
Leave scars to sting
Well open my eyes and apologies
And let me go


VERSE 3
Well you said you barley knew me
But you never made time x3
                                             to see me

Well you said you barley knew me

But you never made time x3
                                             to see me

Target Audience

My music video is targeted at the younger generation, both male and female aged from 13 upwards, but mainly females aged 18-25. The genre for my music video is indie pop, so its played in the charts, so is available to everyone to listen to.

 

 

 

 

 

 

 

 

 

 

 

 

 

Ed Sheeran's style of music is Pop, Indie Pop, Electro Pop. The genre of music suggests that countless fans will be into Pop and Indie music which helps me narrow down my research to these types of music magazines. From looking at the music magazines it helps you gain knowledge about what type of people read them, this really helps to get a true understanding of who the target audience is.

After texting anyone and everyone and doing numerous posts on Facebook and tweets on twitter to find a  unsigned artist, I managed to have some luck, as my friends chosen artist, also allowed me to use another song of his. His name is Chris Johnston and I looked at his songs through his personal Soundcloud account, from there I was able to pick a song I liked.

 After having a look through all his tracks, I came across 'Never made time'. I really liked this peace of music as I felt that people of today could really relate to this track as the lyrics rely meant something. I also felt that I would be able to produce a music video for this song as I already had some ideas coming to mind.

 

So my friend texted Chris, to see whether I was able to use him or not. Chris said it would be fine! Then I started to think about creating my music video. I have been keeping contact with Chris going over some ideas and touching upon what he would like to see come out of this experience.

Andrew Goodwin

Andrew Goodwin

writer of 'dancing in the distraction factory'

His theory on music videos;

1)Music videos demonstrate genre characteristics e.g. stage performance in rock video, dance routine.

2)There is a relationship between lyrics and visuals

3)There is a relationship between music and visuals

4)The demands of the record label will include the need for lots of close ups of the artist may develop motifs which recur across their work (a visual style)
Examples;
One direction
they have developed a dance routine which they tend to do in their videos

5)There is frequently reference to notion of looking (screens within screens, telescope,e.t.c)
and particularly voyeuristic treatment of the female body

6)There is often intertextual reference (to films, Tv programmes, other music videos e.t.c)

Gold digger kayne west ft Jamie foxx

1) The characteristics in this type of genre video show girls dancing around in minimal clothing all skinny, the ideal figure which is shown in the media regularly in gold digger we see lots of girls dressed in just their underwear. The music genre fits the visuals as both artists are wearing gold chains and dark colours like many R&B videos. Also the girls in the background are wearing minimal clothing and dancing, in many videos of this genre they are doing this so it shows a clear link between each one.

2)The lyrics says that the girls want to be on the cover on magazines there is a visual link as there is girls on screen on the front page.

3)The music fits the editing as the cuts are in beat with the music also the girls are dancing in time to the music.

4)Kayne west has a signature move at that is moving his 

hands and looking in the opposite direction he uses this 

motif to make himself remembered and established, 

his record label helps him out also, he also tucks of part 

of his shirt in and the other side un tucked.

Music video time line

vent Date:	Event Title:	Event Description:
	1st Jan, 1950	Scopitone	In the 1950's the scopitone was introduced. The scopitone is a 'visual jukebox' with a small screen showing performces synced with the music playing. The first scopitone was made in france. Many french artists such as Serge Gainsbourg recorded short sequences to be played along with their songs. Serge Gainsboure
	1st Nov, 1953	The 1950's	The 1950's is known as the birth of rock and roll music.
	1st Oct, 1960	The 60's	The 60's was know as the musical revolution and the time of freedom. Recordings of live music performances were the only music videos seen. The Beatles, Elvis Presley and The Supremes were all popular artists of this time period. The Beatles I Saw Her Standing There
	1st Oct, 1969	Space Oddity David Bowie	David Bowie Space Oddity
	1st Jan, 1970	The 70's	During this time there were still no music videos as such. Music artists performed live on shows such as Top of the pops and countdown.
	8th Oct, 1976	Its A Long Way To The Top	AC/DC
	1st Jun, 1981	The 80's	The 80's was a significant time period for music videos begining the age of 24 hour music television with the launch of MTV. 'Video killed the radio star' was the first video shown on the chanel. Video Killed the Radio Star MTV became an important tool in music marketing- allowing artists to create their own images through videos and also promoting their music.
	1st Jan, 1983	Michael Jackson- Thriller video released	Thriller Video This 14 minute long video was the most successful and influential in music video history.
	1st Oct, 1985	Madonna- Material Girl	Material Girl "Material Girl" incorporated New Wave music ( known as a sub genre of rock music ) and consists of synth arrangements with a robotic voice repeating the hook.
	8th Oct, 1990	The 90's	Many more genres were introduced during the 90's. For example r&b, hip hop and rap became more mainstream. Music Videos in this decade were common for many artists.
	1st Jan, 1995	Michael Jackon and Janet Jackson- Scream video	SCREAM is still today the most expensive music video ever made. The video cost $7 million.
	1st Oct, 2003	Youtube	Youtube allows you to watch music videos whenever you want. It also allows the public to upload their own videos.
	8th Oct, 2010	Lady Gaga and Beyonce	Telephone Music Video This video has become the sort of thing we associate with the r&b/hiphop genre of music.
	1st Dec, 2010	The Johnny Cash Project.	The Johnny Cash Project This project allows anyone to produce and contribute to the music video. The site gives you options of screen grabs from the music video that you can re create and add to the Johnny Cash video. This is an example of web 2.0 as it is allowing the audience to interact with the video rather than just consume it.
	1st Oct, 2011	Professor Green- Late night doritos video	Late Night Doritos Professor Green's new track has been filmed using a cutting edge 360° camera allowing fans to interact, manipulate and direct the video as they desire.